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Should You Invest in a Commercial EV Charging Station?


This guide will help you thoroughly analyze and conduct due diligence on an investment opportunity in commercial EV charging stations. To make a good investment, you need to consider market dynamics and location viability, and you must be confident in your projections, which include operational stability and profits, as well as have an exit strategy.


For due diligence purposes, we use 15 categories of questions about investing in commercial EV charging stations. These questions may not be all-inclusive; however, you can use them as a guide to cover the basics of your investment analysis. 


After getting the answers to these questions, if your analysis yields a positive result, you can conduct further research to help you make your investment decision. 


Feel free to contact us at NetZero Energy anytime with specific questions about commercial EV charging stations.


Several EVs parked at charging stations, showcasing the growing benefits of investing in EV charging stations for businesses.

1. Market demand

What is the current demand for EV charging stations in the target area?

What is the projected growth of EV adoption in the region over the next 5–10 years?


2. Location analysis

Is the proposed location accessible and convenient for EV drivers?

What is the foot traffic and vehicular traffic in the area?

Are there competing EV charging stations nearby, and how are they performing?


3. Technology considerations

What type of charging technology (Level 2, DC fast charging, etc.) will be installed?

How future-proof is the selected technology?

What is the expected lifespan of the equipment?


4. Regulatory and incentive landscape

What federal, state, or local incentives are available for EV infrastructure development?

Are there any zoning or permitting requirements for the installation?


5. Financial evaluation

What is the total cost of installation, including hardware, software, and site preparation?

What are the ongoing operational costs, such as electricity, maintenance, and software fees?

What is the expected return on investment (ROI) and payback period?


6. Revenue streams

What pricing model will be used (e.g., pay-per-use, subscription)?

How will the station generate revenue during off-peak usage hours?


7. Partnerships and vendors

Who will supply the charging equipment, and what is their reputation?

Are there opportunities to partner with property owners, businesses, or local governments?


8. Competitive analysis

What differentiates this charging station from existing competitors?

How does the pricing and technology compare to competitors?


EV parking signage outside a modern building, indicating spaces reserved for electric vehicle charging and parking.

9. Scalability and expansion

Can the station be scaled to include more chargers or additional locations?

What infrastructure upgrades will be required to support future expansion?


10. Environmental and social impact

How will this investment contribute to environmental sustainability goals?

Is there public or community support for the installation?


11. Risk assessment

What are the potential risks or barriers to success (e.g., technological obsolescence, market saturation)?

How sensitive is the investment to changes in energy costs or regulations?


12. Maintenance and support

What are the terms of the equipment warranty?

Who will be responsible for ongoing maintenance and repairs?


13. Ownership and management structure

Will the station be wholly owned by the investor, or is it a joint venture?

Who will manage day-to-day operations, including customer support?


14. Customer experience

How will the station ensure a positive customer experience (e.g., ease of use, reliability)?

Will there be additional amenities or services available for users at the location?


15. Exit strategy

What are the potential exit strategies for this investment?

How easy will it be to sell the station or transfer ownership in the future?


Ranking Investments in EV Charging Stations

Close-up of a public EV charging point at a designated location with clear signage for permit holders and charging limits.

Suppose you have three commercial EV charging stations and investment opportunities to compare, all will be newly built. One in Oregon will be in the parking area for a restaurant on the Interstate. The second one will be in downtown Seattle. The third will be on native land near Anchorage, Alaska.


For each consideration, you will use a color code of green for positive answers, yellow for neutral weight, and red for challenging or negative answers. Each green will equal plus 1, each yellow will be zero, and each red will be minus one. Then, you total the score to compare.


Ranking EV Charging Stations Investment Score Sheet

Consideration

Oregon

Washington

Alaska

1. Market demand

High traffic

Dense population

Limited

2. Location

Excellent

Competitive

Remote

3. Technology

DC Fast charging

DC Fast charging

Level 2 (overnight)

4. Regulations

Commercial zone

Commercial zone

Tribal area

5. Financial evaluation

High investment and good return

Medium investment and good return

Low investment with a modest return

6. Revenue streams

Pay-per-use

Pay-per-use

Monthly billing

7. Partnerships / Vendors

NetZero Energy

NetZero Energy

NetZero Energy

8. Competitive analysis

The nearest competitor is 100 miles away

High competition

Exclusive (No competition)

9. Scalability / Expansion

Could become chain

One location

Not easy to scale

10. Environmental impact

No renewable energy is available at the site

Renewable energy (utility co. program)

Renewable energy (solar panels)

11. Risk assessment

Low risk

Higher energy costs

Tribal regulations

12. Maintenance

NetZero Energy

NetZero Energy

NetZero Energy

13. Ownership

Investor-owned and operated

Crowdfunded joint-venture

Tribal partnership

14. Customer Experience

High convenience, Cafe

Rental parking alternative

Local community support

15. Exit strategy

IPO

Private equity sale

Sell to tribe

TOTAL POINTS

13

11

10


For an investment in EV charging stations to be attractive, it should score at least 10 points on this analysis.


In this example analysis, the preferred location for an EV charging station is the parking area of a restaurant on the Interstate. However, this location has one big negative: its connection to the power grid is not a renewable energy source. To get a perfect score, it would help to improve the plan to change to solar panels or wind energy as the power source.


The location in Seattle is promising but has already attracted competitors. Perhaps a nice selling point would be to include discounted or free overnight parking for EV-charging customers. 


In summary, installing an EV charging station on tribal lands in Alaska is doable; however, the scale is small.


Working with NetZero Energy

Creative concept of an EV charging cable shaped into a human head outline, symbolizing innovation in electric vehicle technology.

Investors can expand their knowledge base by working with NetZero Energy. Our team has significant experience with successful EV charging station installations in the Northwest. 


Why work with NetZero?

  • We understand the challenge of designing charging stations and creating minimum-performance specifications for equipment that can handle severe weather

  • We know how to evaluate the local power grid for connectivity issues

  • We understand the regulations and governmental incentive programs that are available


And that’s just the tip of the iceberg. No matter what stage your project is in, from the conceptual stage to the approved building plans, we can assist. Contact us at NetZero Energy to discuss your ideas and plans for commercial EV charging stations.

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